STYLE & FORM

The floral trend has had a face lift of sorts over the recent years and 2020 has completely amped up the flower power and taken it in new directions. Florals have always been connected with spring and summer times, representative of the seasons and their full blooms. It is associated with femininity and has been used to add that touch of playful and light elegance and sophistication to interiors. Light Florals have always been at the forefront of design, fashion and art, and has found a special place in the marketing world. Timeless, elegant and inviting, florals have been used by marketing agencies to sell female oriented and targeted products. It is primarily used in perfume marketing, and